8 Ways How CRM Aligns Marketing and Sales
Although sales and marketing are two independent departments within an organization, most likely they work together to achieve a common goal, i.e., finding leads and increasing sales & revenues. However, certain gaps do exist between these two departments and if more collaboration happened it would result in larger business growth.
The online CRM software solution will not only make your sales and marketing departments work together, it will also manage customer interactions, lead conversion rate, sales activities, and assist in customer retention.
See how CRM software helps in aligning your sales and marketing strategies:
a) Better Communication and Understanding
Both the sales and marketing teams will benefit from shared workforce management. The CRM software acts as a catalyst and unlocks the line of communication between the teams. With the software in place, you can easily determine leads that went cold, which can turn into opportunities, campaign strategies, and also future goals.
Managers working in different organizations can produce relevant tracking results, and contact reports with a cloud-based CRM solution. Also, a CRM solution allows you to access important customer information easily.
You can also know the customer’s contact details, purchase history, buying behavior, and other essential aspects in order to conduct a sales process. This way you can work together to gain a better understanding within the team and also develop the lead conversion opportunity.
b) Making the Process Effortless
Automated CRM solution provides the sales and marketing department a clear view of each visitor, what the chances are for lead conversion, and where sales and marketing lead stands in the customer’s journey.
This can also improve leads to sales conversion rate and assist the team to close all deals and look for new opportunities. Driven by a streamlined process, any business that deploys cloud-based CRM software for aligning sales and marketing teams proves effective.
c) Turn Leads into Opportunities
Sales teams get frustrated when receiving leads that have not been taken care of. When the automated marketing software is connected to an organization’s CRM system, leads can be evaluated, nurtured, and added to the sales pipeline.
As a result, tracking leads can turn out to be easier from the moment they emerge, way down the funnel to conversion.
d) Collect and Improves Data
Collecting more data can help with pitching, evaluating, and supporting sales leads. Once a lead enters the CRM system, the sales department can get to know about the customer’s interests, challenges, goals, buying authority, and more.
Accessing the key data can help the sales department to make better decisions. Data may include a role or title of the contact, solutions, interests, and more.
e) Ensures Transparency
A CRM software ensures both the sales and marketing departments have access to all important information of customers that they need to hold the potential customers and engage new prospects. The solution allows the team to analyze the allocated budget, resources, and objectives provided for outlining strategies and campaigns.
f) Data Flow
A CRM system can seamlessly integrate with other business applications, allowing the data to easily flow between the marketing and sales departments. This way, no more contact details, and opportunities will be lost, and no appointments will be missed if one team fails to pick up where the other one had left off. This allows teams to make the best decisions.
g) Compile, Analyze, and Review Data
A CRM system will give you a clear view of what kind of leads can get converted and what cannot. The team will gain a better understanding of buying patterns, customer behavior, enabling the marketing team to make profits.
Track the Sales Progress
By identifying future prospects, you can have a great advantage over competitors in the market. When sales representatives are making predictions, they are also evaluating future actions. Here, the online CRM software solution plays a significant role by making the sales forecast accurately.
With increasing customer demands, businesses need to be more efficient and dynamic at managing responsibilities. A cloud-based CRM system bridges the gap between various teams to improve collaboration and generate greater revenue.
First, you need a customer-oriented strategy in your business before introducing a CRM solution. If both the sales and marketing teams have a complete understanding of how CRM can drive the sales process, only then they can yield the maximum benefits.